Studies
The museum AI playbook: 8 digital experience patterns that work
Eight of the best museum digital projects in the world, taken apart into patterns any museum or castle can reuse — from no-app WebAR to an experience the visitor takes home.
June 17, 2026
The Acropolis on your phone — how AR restores the colours and statues that are gone
How CHRONOS uses augmented reality to rebuild the Acropolis in its original form — and why its dependence on 5G is an opening for an offline solution at a castle.
June 13, 2026
A whole museum in the browser — how the Met opened its doors without a single app
How the Metropolitan Museum used WebAR to build a virtual gallery with no app download — and why 'no app' is the right path for a regional museum.
June 13, 2026
The forest that's never the same twice — how teamLab turns 69 drawings into a 170-metre landscape
How teamLab turns 69 historical drawings into a 170-metre generative landscape that is never the same twice — and what a regional museum takes from it.
June 13, 2026
When the painting becomes the room — how Atelier des Lumières turns a foundry into Klimt
How Atelier des Lumières uses ~140 projectors to immerse the visitor inside a painting — and why stone castle halls are the ideal space for the same effect.
June 13, 2026
When the artwork looks back — how Cleveland tracks where you look, and why
How the Cleveland Museum of Art turns looking into a dialogue through body and gaze tracking — and why on-device processing is the key for GDPR and the EAA.
June 13, 2026
The museum with no labels — and why 97% of visitors won't put down its device
How MONA in Tasmania built one of the world's most powerful digital museum experiences with The O — and what a regional museum can learn from it.
June 13, 2026
The museum you take home — how the Cooper Hewitt Pen turns viewers into collectors
How the Cooper Hewitt Pen gets almost every visitor to collect objects and rediscover them at home — and what a regional museum takes from it.
June 13, 2026
Netflix for heritage — how the Rijksmuseum connects 800,000 works into infinite exploration
How the Rijksmuseum uses linked data and AI to turn a vast collection into guided, connected exploration — and what a regional museum with its own archive takes from it.
June 13, 2026